For me, so far, from MF players, DHW / Rollei is the unexpected winner. They've shown that they survived and keep developing their product which in their case is at least 'good enough' announcement for a camera which is in my opinion currently the best MF camera, although I played with it for a short while only (but I did 'play' with H3D and AFDIII / DF.. jesus...). They offered an upgrade program for current camera bodies (do you hear that L/H/P1?) and the upgrade is priced REASONABLY (nah, this part won't even be heard by H/P1 or L). The biggest vulnerability of their system was the vague future of the manufacturer and their message tells us 'we are on our own two feet now'. That is a message good enough for me to make them the winner from L/H/P1 bunch and their 'announcements'.
Probably owning two camera manufacturers under one roof would be too much.. but anyway Phase One is probably working on a totally new camera- as well all know it's costly and time consuming, why didn't they take the opportunity and buy/invest in Rollei? Would that be a bigger cost? Was the patents situation an obstacle not worth it? It IS a great system.. They could fine-tune the Hy6 and introduce a revamped version in a year or two from the moment of their takover (so it would be NOW) and it would be more like a rev 3 camera with P1 resources.. Everyone would be happy- film magazines, interchangable viewfinders, great lenses.. one thing that isn't there is the V-grip and again, with their budget I think they could modify the body to make a V grip possible, then probably work a bit on the weather sealing and all the other stuff to make it even better.. but yeah, that's would be too good to be true.