I own two copies of IP9 one for my Epson 7900 and one for my Epson 9900. When I upgraded to Lion, I was stressed out by having to spend over $1,200 to upgrade this software. However, as a professional tool ImagePrint makes my life easier, saves me time and makes me money. As such, I completely understand that Colorbyte makes an exceptional product and is in business to make money just like the rest of us.
For those that don't want to spend the money or need this type of product, there are alternatives available.
I have found Colorbyte easy to work with, they answer my emails expeditiously and as such I find value in what they do and what they offer. Especially the large volume and quality of color and black/white profiles. For me, this is more than worth the price of admission. Alternatively, having custom profiles made would certainly justify the cost of this product.