Everybody makes mistakes...
This conversation is so 1999.
Does anybody really care who worked with adobe first . . . Hasselblad or Phase One?
At least in the world of producing images for a living, (not consulting about images) nobody cares about who did what first.
We just care about buying what we need, shooting the gig and getting it done in the best way possible.
Anyone today that even thinks about buying an expensive system, actually any camera system, would probably assume they could process the file in ay processor, just like they do their Canon, Nikon, Pentax, files.
And to top it off, if you work with outside retouchers . . . any good retoucher will 99.99999 percent of the time process out the file in Photoshop's raw convertor, in whatever version they have.
I know I've purchased licenses of C-1 and Lightroom for our retouchers and we always send a processed and worked guide tiff and when they do process out a file they go to photoshop's raw conversion.
They could care less about pincushioning, lens corrections, ca because they're gonna fix it anyway.
Since I buy and use professional cameras, I don't care about pdfs because all the manufacturers including phase have made announcement boners about where, when and what. In the software-geek-electronic world you can double that ratio.
During annouceakina you can quadruple that number.
I own two Phase backs and they work fine, but I feel that if there is not a negative bias towards hasselblad, there is an obvious pro Phase bias that tones a lot of discussions.
Anyway.
Rather than this type of brand beating brand I'd love to see the makers concentrate on their product and just make it more useable in today's world.
At least Dave who works for Hasselblad comes out and gives information and responds in open court. Nobody from Phase does that, as they seem to inform behind the wall of dealers and surrogates.
Not that either style is right or wrong, though I'd rather here information direct from a company, because at least there is an obvious agenda to put their products first.
I give Hasselblad credit for talking straight on and if they misquote, or make a mistake, then it will be noticed, though I doubt seriously if anyone really cares about that pdf or any pdf.
Yair of Leaf and the Jim Jannard of RED are out in there also taking the hits and giving direct response.
There is something to be said for that.
IMO
BC