This is a continuation of What makes a photographer collectable? because the page I was posting on was behaving strangely and I had to start a new post.
As I was saying before, a photographer's perceived importance is of great significance when trying to sell photos for high dollar sums. This can be achieved in both rational and irrational ways and usually is a combination of both in a marketing plan. Both the rational and the irrational approaches strive to raise one's profile amongst the photographer's target clientele. What I'm calling a rational approach would be becoming well known, say for example, by publishing knowledgeable articles in the photography media on a regular basis. This would raise one's credibility and visibility. What might be called an irrational approach would be framing a not terribly exceptional print in an very expensive frame in order to raise it's perceived value.
It's getting late. Thanks for reading and I'll try to continue this discussion tomorrow.