I have had a short conversation with a potential client. They are a Multi National Company with $1.2B in sales and will need about 30 images for their retail stores, advertising and marketing. I believe that the shoot will take 4-5 days and am starting to think about how to price the project. They have stores in 22 Countries and I have not priced for International use before. I am curious how others have factored for such broad use and a buyout. My first inclination is to multiply my creative fee with premium licensing fee by 3-5 for International licensing and buyout. I have a couple of reference materials and just looked at Getty Stock for an idea on pricing but wanted to get a little feedback. Our Industry has gone through quite a period and I did not want to give them sticker shock when I finally send my estimate. Thank you, Tony
