Yes, LR does something similar to this with me, too. My 3FR files are seen as "Hasselblad 500 mechanical", and there is a choice of Adobe or Hasselblad profiles. Whereas DNG files exported from Phocus are seen as "CFV-39" and with an embedded profile. I have to say, it's not something which has ever bothered me - probably because I very rarely work in colour.
John