It's quite simple. I have X amount of money from business revenue that I reinvest in my business.
to cut it short, I've decided to put most of the money into productions for my book.
I'm not sure how it works in the states but here there are only a few widely read magazines that pay for editorials and they are boring, boring, boring.
vogue, vanity fair, id, etc. haven't called yet (insert laugh) so I do productions for my book and offer them to a magazines I like.
I get a nice publication and some free marketing, they get a free editorial. that's how it works here.
getting back to the point, putting my money into an upgrade would have taken a huge chunk of cash.
I've decided to put it into locations, models, styling, traveling costs, retouching, etc.
sorry for the confusion.