I guess, masking their NR so people cannot look at the real output and complain about the noise. Sony 13.5Mp micro sensor...
PS. I see WIC (Windows Imaging Component) support will be provided, I guess with a suitable codec. It's anybody's guess what functionality this will provide. I would not be surprised if it will allow just viewing the files and changing WB and Picture Styles (ala NX Viewer).
PS2 and slightly OT: There are quite a few knlowledgable engineering type people here in the forum. Could someone give us a rundown in layman's terms regarding what WIC is all about, whether it is potentially a good thing (coming from the evil empire) and what the potential implications are with regards to raw converters?