At Wendy's it is called Biggy! I think that would be fitting for the P65+!
Chris Lawery
Sales Manager
chris@captureintegration.com
Capture Integration, Phase One Dealer of the Year
877-217-9870 | National Atlanta / Miami
404-234-5195 | Cell
Sign up for our Newsletter | Read Our Latest Newsletter
[a href=\"index.php?act=findpost&pid=210607\"][{POST_SNAPBACK}][/a]
The funny thing is this is almost the way medium format is marketed. The biggie, the almost biggie, the medium biggie.
That latest Phase newsletter is a great example. Who is going to park a truck on a $40,000 back, or cover a back in ice? If it was meant to be funny it might work, but once again I keep waiting for Mike Myers to pop into the frame.
On the other hand there are positive things in the redesign of the Harteblei lens, that isn't put in public. Same with the redesign of the Phase camera and it's not just phase that seems to get their message skewed.
Look at the Hy6 and AFI. Why is it called those names, it's a Rolliflex . . . right?
What about Rolliflex for Sinar, or Rolliflex for Leaf. That carries some weight. Why throw away the Rolliflex brand name?
Every manufacturer pretty much markets the same way. The same over lit strobe shot that has 200 hours of post production.
I'd get these cameras into the hands of good photographers and have them shoot a personal project.
I'd wouldn't demo just an AFI with one lens in some white walled studio setting, I'd hand somebody a case of lenses, a camera a back and tell them to shoot something from the heart, something that would highlight the lens range Rollei has of that camera,with all those F2's.
It's the image that turns a photographer on, that and real information that allows us to make a decision.
It seems like they either try to sell these things as scientific instruments or cars.
They even price them like cars, with all those add ons.
Sell them as expensive precious works of art that are designed for making expensive precious works of art.
JR