NEVER EVER GIVE YOU IMAGES FOR FREE!!
They ((big) companies with (million dollar) advertising budgets) need your image to sell more paper (or whatever else)and they have the money to pay you a good amount for your image. They ofcourse try to get them for free and by giving your images away, you admit that that the value of your image is $0,00.....how is this possible?
Leaf asked my to give them images...to promote their equipment and my photography...last time I checked there are no potential clients checking a digital back to book a photographer and why not provide me with a complimentary digital back?? Ahh,,but they spend a lot of money on development..and ofcourse I have been sitting on my behind for the last 10 years and didn't spend any money on equipment, studio rent, assistants, insurrance etc etc.
If they don't want to pay....they will not get an image! They got the cash!! So fork it over!! If all photographers would think like this....we would all be making more money and the low balling would be over! Stop thinking about exposure!! The only cheap exposure I (and all other photographers) should provide is editorial exposure (which means: images stories in magazines!)