I get asked all the time what are my customers purchasing when it comes to media and photo mounting.
We just had several back to back group workshops and this subject always seems to come up.
Here is a pretty good estimate. No trade secrets but here is what customers are asking for.
Pigment Sunset Select Matte canvas gallery wrapped 25%
Pigment Sunset Select Matte canvas on gatorboard. 15%
Chromaluxe metal prints 20%
Solvent canvas on Breathing Color Urth and Fredrix Satin SUV 15%
Canvas gallery wraps in floating frames and
Canvas on gatorboard framed 16%
HTV -Heat transfer Vinyl print and cut and dye sub 2%
Hahnemuhle FAB prints 2%
Canson Etching Rag prints 2%
Misc. dye sub mugs, shirts, masks and logo bags 1.5%
Epson PLPP, Phototex and other economy papers.05%
Dye sublimation color lyte glass and slate .05%
Solvent print and cut stickers .05%
I learned very early on that it was almost impossible to make any real money on prints alone.
To run a full time business we needed a combination of printing mounting and framing.
People want one stop ready to hang and that is what I give them.
Everything but glass and mats. We send all that work down the road.