I am probably going to open a big can of worms here because canvas is not loved by everyone.
It looks fantastic, the image really pops when topcoated with semigloss or gloss varnish and it sells.
I have rolls and rolls of the best papers available and they just sit here. Very few want to mat, glass and frame anymore.
We are around 70% canvas gallery wraps and canvas mounted to gatorboard framed.
25% Chromaluxe metal prints.
5% paper prints. That is 5 out of a hundred.
I have quite a few customers come to the studio looking for paper prints and leave with one of the other two.
We are still doing quite a few artists reproductions and most if not all are canvas.
Since we are discussing paper the best seller for us has been Hannemuhle Fine Art Baryta.