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Author Topic: Discounting brainstorm [Architectural photography]  (Read 158 times)

joeclarkx

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Discounting brainstorm [Architectural photography]
« on: June 10, 2021, 12:00:45 pm »

GOAL: ATTRACT YOUNGER ARCHITECTS AND SMALLER PROJECTS FROM LARGER ARCHITECTS TO GROW MY BUSINESS IN A NEW MARKET.

MARKET: EUROPE > GERMANY > BERLIN.

POST PANDEMIC I MAY ALSO RESUME WORKING IN THE UK > LONDON

I moved to Germany a few years back and took my foot off the gas for a bit while we started our family and my partner took her turn to be the busy one.

Now, I'm really pushing to grow my client base again and I'm tinkering with my pricing and thinking of a coherent discounting strategy- thus this post.

I think that my current pricing (see attachment) is competitive for bigger projects but I also want to catch younger architects on their way up as well as collect lower value projects from more established architects. With my current pricelist, I aim to get ~1k per half day and ~2k per day (, including post).

My thought at the moment is to offer a discount structure based on overall project value. However I have no idea where I might set my thresholds.

I would be prepared to offer as much as a 50% discount for the very smallest projects.

Any and all feedback welcome.

Some questions I have that you guys may know the answers to:

  • what percentage might an architect typically take as a fee from the overall project budget?
  • what percentage of their fee do you think architects are happy to spend on photography?
  • are there any resources online that have the answers to these questions already?

Obviously I'm pushing joint commissions/cost sharing as an option. Also, architects are obviously not the only group I am addressing. I don't plan to offer the same incentive to developers for example. Any comments on that?

Thanks for reading this far. I appreciate any insight you might have!

Joe

« Last Edit: June 11, 2021, 08:12:04 am by joeclarkx »
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joeclarkx

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Re: Discounting brainstorm [Architectural photography]
« Reply #1 on: June 11, 2021, 08:16:11 am »

Just to add to the above, I've been trying to build the discount table that I mentioned: see attached.

Not sure about how I may have my thresholds set. Would love some input.

Thanks
Joe

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Cornfield

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Re: Discounting brainstorm [Architectural photography]
« Reply #2 on: Today at 07:58:15 am »

Discounting is not a good place to start.

I would start with a day rate that covered shooting and all production work.  Simple and straightforward.
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joeclarkx

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Re: Discounting brainstorm [Architectural photography]
« Reply #3 on: Today at 08:32:00 am »

Cornfield, thanks.

I asked this question elsewhere and the main bit of advice that came back was to simplify the pricing as much as possible. I'm going to implement that- probably by including 20 delivered images in my day rate and 10 in my half day rate.

I feel like I'm still missing a piece of the puzzle. Maybe I can't solve it. I'm in a new market and there are definitely clients who can afford my rates that are happy to work with me. However I think it would also help me to grow my network if I could work with young architects on the way up. I do get how discounting can also be unhelpful though of course... *Sigh*
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MichaelKoerner

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Re: Discounting brainstorm [Architectural photography]
« Reply #4 on: Today at 10:40:40 am »

I recently got the advice not to give discounts but to add boni. Perhaps this would be a way to go: "Young clients" get more images included, additional rights, additional shots, an introductory workshop or the like.

I'd also address such offers via discrete channels - f.i. a dedicated instagram business channel, mailings to local universities, cooperation with start up hubs, bak.de...
« Last Edit: Today at 10:52:04 am by MichaelKoerner »
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