907X Control Grip and Optical Viewfinder Announced with Price and Availability

[TechTalk]

Hasselblad has announced the price and availability for the 907X control grip and optical viewfinder. 907X Special Edition Control Grip: $969. Estimated shipping: Late Aug. 2020. 907X Special Edition Optical Viewfinder: $629. Estimated shipping: Mid-Aug. 2020.

Hasselblad Descriptions as follows:

"Designed to beautifully complement the 907X Special Edition, the 907X Special Edition Control Grip brings the most crucial functions right to the photographer’s fingertips. It enables quick adjustment of aperture, shutter speed, and fast AF point selection via the joystick control. Additional buttons give quick access to image browsing and menu options. All four buttons on the Control Grip are customisable with the option to choose between 30 different functions. The Control Grip gives an all-around balance to the combination regardless of whether shooting at eye level or waist level and vertical orientation, all while still being able to adjust the main settings with a simple click. The 907X Special Edition Control Grip is also an advantageous alternative to using the touch screen when shooting with gloves on in cold weather conditions."

"Reminiscent of the Hasselblad SWC viewfinder, the optional 907X Special Edition Optical Viewfinder (OVF) enables simple eye level shooting. Used in combination with the 907X Special Edition, it is easily mounted on the camera body via a cold shoe adapter. The OVF has a wide field of view and markings for XCD 21, 30 and 45mm and a center cross for an autofocus point."

Scroll down the Hasselblad 907X Special Edition webpage for information and links to pricing and estimated shipping dates... https://www.hasselblad.com/907x-special-edition/

Larger pictures are here... https://hasselblad-com/907X Grip and Viewfinder Side+back_1.jpg

https://hasselblad-com/907X Grip and Viewfinder Front.jpg

Some have wondered how the optical viewfinder would mount to the 907X body. It appears that the nameplate on the 907X simply slides out from the back of the body, but don't try it based on my saying that's how it appears. If you look at the rear view of the 907X body on Page 38 of the 907X User Guide, it shows the nameplate fitting inside a channel accessible from the back of the body.  https://cdn.hasselblad.com/manuals/907X-Special-Edition-User-Manual/1.0.0.0/907X-Special-Edition-User-Guide.pdf

The optical viewfinder accessory appears to consist of two pieces. It appears that the viewfinder itself is a separate piece that slides into the cold shoe of the mount.