Hillary did win the popular vote, and by quite a bit. And only a few thousand votes spread across three states kept her from winning the electoral vote.
Hillary's problem was that the Democrats nominated her because somehow they felt it was her turn, and that she was better than Bernie, which she probably was. But she was unlikeable, arrogant, too far left, provably corrupt and a woman, when not all states are ready to elect a woman.
Look, here's what we're going to get. Imagine Trump in a really unflattering photograph looking quite a lot like Porky Pig. We start the commercial showing body bags being hauled out of hospitals (I've seen this shot on cable news already), then a number comes up --80,000 dead -- or whatever, then video of Trump saying, It'll be gone in fifteen days, or it'll be zero, or any of a number of other things he said, and then freeze frame on the Porky Pig shot. Or this: The Navy Captain walks down the gangway while hundreds of sailors are shouting "Captain Crozier, Captain Crozier" then Trump said, "He was really bad..." Freeze on the Porky Pig image. Or a shot of Cuomo saying, "We've got a war on our hands" then the Porky Pig shot: "I"m number 1 on Facebook."
There are dozens of possibilities, all with real gut-wrenching emotion tied to them. You think a shot of poor old Sleepy Joe standing in front of a bookcase is going to drive voting? I think you're the one who's dreaming, Joe. The good thing about it, of course, is that we'll find out.