There is not always just sweetness and light in the use of real names.
It's sometimes just another marketing device that can become very annoying. I have lost any interest in reading anything anyone has to say who has tied up their identity with some specific camera brand or commercial deal they are constantly selling.
To be frank: I just don't believe anything they have to say. If those people are good enough photographers to have become "brand ambassadors" or the like, you can bet your ass they could do exactly the same with any other capable camera: they just become shills and, consequently, lose their credibility. If there is a readership need for such information, then it might make sense to start a new deparment in LuLa devoted to brand/services marketeers; then, such stuff can be confined to those who seek it.
If we want to find out more about someone, we need only look at their website. And if they don't have one, why not? You can have them for free these days.
Rob