Hi.
Funny thing, I've just done a short blog on this.
It's not really software, but essentially a set of presets, and it seems a lot to pay as such.
I looked at the some of the video and the so called "smart effects" are just gradients in Lightroom.
Those marketing software of this sort appear to be offering a "magic button". But there isn't one.
My feeling is that it's better to work on you own techniques for B&W conversion. Otherwise the results look just the same as everyone else.
David