I find the proportions kinds of ugly, actually. It's not wide enough, the lens is too large for the body, and the featureless expanse of texture across the front lacks appeal. Look at the buttons, bland rectangles that could have come off some cheap chinese iPod knockoff. Everything about it screams a kind of bland industrial anti-design-language that is so lazy as to be insulting. At this point the message appears to be "look, the only thing that matters is the price tag. It doesn't have to look like anything at all, it just has to have a red dot."
And, of course, the price is simply stupid for a very limited camera like this. 28mm on a FF body? That's silly.
This thing is jewelry, which will of course be rationalized with tremendous vigor by a group of people blessed with an excess of money, and a deficit of sense and taste.