CORRECTION: this is last yesr’s data: BCN confusingly uses “2018” to refer to data for 2017, and so on. Real 2018 data should come within a few weeks.
Yes it’s only Japan and unit sales market share, not revenues or profits, but the mirrorless market share continues to look very different than the “mindshare” seen in many forum discussions amongst enthusiasts and high-end gear-heads:
https://nikonrumors.com/2018/01/16/the-2018-bcn-camera-rankings-are-out-nikon-market-share-in-japan-cameras-up-lenses-down.aspx/- Olympus leads, as it has almost every year
- Canon and Sony stay very close to each other for # 2 and 3
- all those top three edged up in share over 2017, so that “other” share drops significantly, from 36.8% to 30.8%
- the mid-year headline of Canon jumping to #1 was nonsense!
I also see hints that:
- the mainstream-priced gear in 4/3” and APS-C formats continues to dominate sales
- within those mainstream formats, the more affordable options much outsell the generally higher-level offerings of Fujifilm and Panasonic.
Revenues could be a different story of course, but let us not get carried away with the idea that any major brand should or soon will abandon the lower realms of the ILC market, just because we enthusiasts are not in that market
P. S. I find these rankings that aggregate all of a brand’s offerings in a sector more informative than rankings of individual SKU’s at one online merchant. E. g. Canon has one or two SKUs that dominate its mirrorless sales, while Olympus and Sony have many more.