I don't own one of these. I own a multi-shot Hasselblad.
But, one thing that Hasselblad score on with this camera is constant tweaks and improvements (mostly in response to user suggestions) via firmware upgrades.
Canon are simply hopeless on this front. Despite various third-party hacks demonstrating the massive potential of Canon cameras (if you're brave enough to risk bricking your camera; I'm not) via firmware tweaks, Canon do nothing. Pretty much what you get on the day of purchase is what you're stuck with. Not good enough from either of the 800lb gorillas - Nikon are just as bad.
Phocus is superb software. For colour critical work, it's the only way to go with a Hasselblad camera. The DR and amazing elasticity of these MF files is fully exploited by it.
I read somewhere recently that all MF camera manufacturers make about 10,000 cameras a year combined, and that Canon make that many cameras in a day! So, why would Canon (or Nikon, for that matter) give a hoot about the customer? Once you buy their cheap(ish) camera - relative to the cost of their over-priced lenses, you're locked into the system. Yes, it's the same with Hassie; but, they are more responsive to their tiny market, in my view.
As I wrote elsewhere here; thank heavens for the likes of Sigma. Otherwise, we really would be taken for a ride.
D.