In some respects, the Auroro processed images have a clearer quality, but at the same time it does still have a bit of that typical HDR look, a kind of artificiality, , and in certain cases it can also destroy a certain mood (even a certain mystery) that the original photo has, and as long as Aurora is fully adjustable, I'm sure you should be able to find a middle ground between "atmosphere" and "punchiness"/clarity.
Some people love the HDR look; I personally not too much. It's often just overdone. of course, to each his/her own. Some love the oversaturated look like Ken Rockwell.
A software that can really turn just a single image around with greater DR is of course fantastic; perosnally I would use processing restraint.
If there is a demo version, I'll try it out.