My policy is this...
I have zero re-use for 99% of what I shoot commercially.
But, I have retained everything I’ve shot since fully switching to digital in 2006.
In my experience, clients know sweet nothing about Digital Asset Management. The screw up, their systems screw up etc, and they come back looking for files.
So, I keep everything in RAW only. It’s about 1/4 the size of a 16bit TIFF, so roughly quarter the storage cost.
Secondly, if they come looking for a file, they get it reprocessed on the most up-to-date software; so, usually a better file.
If they never come looking for a file, then I will have borne the entire DAM cost myself.
But, if they do, I charge for it.
One part of the dumbing-down of this business in the last few years (with the rise of Social Media, everyone thinks they’re a photographer and a published one at that; e.g. Facebook/Instagram etc. Moreover, they think that because it’s digital, it’s as good as free.) the reaction I get to being asked to pay for files is hilarious.
No one, who isn’t one, would claim to understand plumbing or car mechanics. But, everyone thinks they know about digital photography, and worse, what it costs to produce.
My rant for today.
D.