Agree with most of the above.
Yes the trichro launch has probably been timed to bridge a gap, but its not going to generate that many new sales. Very high price premium over the regular 100Mp, plus people who have the IQ100 aren't going to side-grade to the Trichro in any meaningful numbers. I have the resources, tried one for a weekend, and saw no convincing reason to do so, but... will jump to the 150 almost certainly.
Agree about the need for Phase to have a Fuji/Hassy competitor. At the moment those being 'only' 50mp, is whats stopping people like me from crossing over to them - the drop from 100 to 50mp, is too much, and not compensated by their ease of use, and modern features. *Yet*.
I have no doubt Phase can do an MF mirrorless solution, but its whether the will is there. They seem to feel the XF is the bees knees. News flash: it's not. (Yes, I own one) It's a clever camera, but is big, heavy and very dated in its concept. The lens range is crazy expensive too. Yes it has some clever software in there for sure, but it remains a 1980s style capture device. They need a mirrorless solution with its own lens range, not an adapter to use XF Blue Ring lenses - that will not do - they are computed for a mirror box design, and are far too big and heavy.
At the moment things are ok for Phase, but when 100Mp Fuji/Hassy arrives later this year... then they will hit a real bump. A 150Mp flagship is great, I'll probably jump to that, but the bigger market share will be with clever mirrorless MF. A 100mp Fuji or Hassy with great tech and lenses, will be on my radar for sure, and may mean my 12 years with Phase come to an end.