P1 is currently in the interesting, but scary by most business standards, position of having with the IQ-100 arguably the best camera on the market... and nothing else likely to sell in significant numbers for the general market.
It is de facto a single product lineup and that excellent product is selling at a high price premium vs its closest competitor that is very close in terms of performance if not superior in some aspects (the H6D-100c).
This is simply not the case. Phase sells a nice mix of 100mp, 80mp, 50mp, and refurbished 60mp, 40mp backs. The IQ3 and IQ1 lines are both meaningfully contributing toward sales. We also round out sales with a nice mix of industrial, aerial, and
cultural heritage cameras. It's quite the opposite of a "single product lineup".
But I see the myth of some huge price premium of P1 vs Hasselblad somehow persists.
The closest equivalent to the H6D in P1's lineup is an IQ1. The more expensive IQ3 series comes with a five year warranty with overnight loaner of any component (including lenses, back, body, viewfinder) and is not a good point of pricing comparison. That warranty covers an
unlimited number of captures.
The XF 100mp kit comes with an 80mm lens, so valid comparisons would include (any and all corrections from a Hassy expert welcome; I'm using B&H for the below Hassy prices!):
List Prices$38k = XF, IQ1 100mp, Schneider 80mm LS BR lens
$36k = H6D-100c + HC 80mm lens
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P1 is more expensive by 5%.$21k = H6D-50c + HC 80mm lens
$19k = XF, IQ1 50mp, Schneider 80mm LS BR (promo until
until end of June)
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P1 is less expensive by 10%What about if you don't want the XF or H6 body, and just want to use the digital back on a tech camera?
$33 = H6D-100c to use on a tech/view camera
$33 = IQ1 100mp to use on a tech/view camera
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Same price*$21k = H6D-50c to use on a tech/view camera
$15k = IQ1 50mp to use on a tech/view camera
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P1 is less expensive by 29%So, where again is this huge premium? If you say "on the IQ3" then you'll have to show me the price for a Hasselblad H6D with a 5-year warranty, a loaner on any component including lenses, and an unlimited number of captures; such a product doesn't exist, and if it did I suspect the price would be just about the same as the IQ3. For comparison the H6 warranty and HC lens warranty cover 100,000 shots. You simply can't compare prices between a product you can buy and one (an H6D with generous warranty) that doesn't exist.
Not to mention that we also have and sell a healthy supply of
refurished digital backs (that still come with a full warranty, dealer support, and all new accessories) that can lower the price further.
*I'm not sure what the external rigging Hassy requires for powering the H6 on a tech cam costs. The IQ1, of course, just runs off it's normal (included) battery.
There has been a like new IQ350 in the second hand section for weeks, selling several thousands below retail price (after the retail price got discounted 10,000 US$) and it still doesn't sell.
Okay. What do you mean to imply by pointing at this one back? Maybe it's related to the
IQ1 50mp June Promo. Or maybe it's just that most people, in my (heavily biased) experience, really want to buy premium cameras from dealers where there are guarantees of condition, resolving any issue, new accessories, support, training, etc. I'm sure most private sales go very smoothly, but even a small risk of a problem with a $20k+ purchase scares many people off.
C1 Pro and their specialized offerings should hopefully help them overcome this tough period.
We clearly have very different views. When a company has 9 years a row where revenue and profit grow consistently I don't see it as a "tough period".
For what it's worth, and I only have a solid view on the US market that we (DT) sells to, Phase One is doing quite well in the first half of 2017.