In the hubbub about the new FF CMOS 100mp backs, I'm wondering what happened to all those arguments that CCD sensors gave a better, cleaner result at base ISO, than CMOS? Was that marketing hyperbole, or still partly true? The discussion seems to have evaporated!
Reminds me of Apple a decade ago telling us all how much more powerful their PowerPC processors were than Intel's ones, and then... switching to Intel's PC processors, because they were, in fact, faster!
I believe that we have two factors:
1. It's not false, but an anachronism, it is common for a new technology to start below the existing technology in many areas, and then catch up preserving the original advantages. Examples: LCD vs CRT, CMOS vs ECL, Microprocessors vs Discrete LSI, etc. Some times it goes both ways and old technology returns due to a change of technology or the environment. The main reason Apple moved from PowerPC to Intel was not speed, but performance per watt. The managers at IBM were not willing make the investments and wanted Apple to use the Cell processor. It was fully stupid, but IBM does not take risks. They did not take the advantage when Itanium proved to be a failure. They did not lower prices, and did not increase expending on the Power Platform. Now is too little to late, but even underinvested the Power8 is competitive with Intel. That is the reason IBM is slowly bleeding to dead.
We see the same mentality with Hasselblad. Now Phase One has a competitive to better camera, and during all this years Hasselblad did nothing.
2. The same reason that True Focus will be a gimmick until Phase One has something similar, or why Nikon during the early 2000s was just adding nano coating and charging twice for the lenses. In the pre DxO era companies have to:
- Locate the popular experts and lavish them with VIP treatment. They will talk about subjective stuff that only them with the trained eyes can see, and anyone that differ is a simpleton.
- Locate key journalists and testers and give them early access etc.
- Do cool adds.
Today they have to do all the above and build better products. Nowadays the proper information is online, and all the brands have access to cmos. They don't have a point in promoting the delusion that CCDs>CMOS in general, and anyone that don't know that is a simpleton.
Best regards,