Kevin, Michael,
as rather a late addition to this thread, I'd like to quickly note why I won't subscribe, now that the transition has been in place for some days, and clicking on LuLa items in my RSS reader leads to paywalled content more and more often. I don't participate in the forums, but I have been a LuLa reader for many years.
Two reasons.
Firstly, the fee. Right, $12 a year is, by itself, nothing that would make me even so much as hesitate to pay up. But, if every website I regularly read would start charging a dollar a month, I'd soon have a financial problem. And, sorry, as valuable as I used to find the rather unique form of experienced professionals' views on photography and technology that I saw in LuLa, I must admit since two or three years I find new content less and less thorough and interesting, so LuLa wouldn't be the first site I'd start paying for, either, if the whole internet went paid-content.
Secondly, I don't read LuLa only for myself. I talk a lot about photography, and I run a small photography-related private forum myself, and I link to stuff I find to talk about it and to give others stuff to talk about. I regularly used to link to LuLa content in that forum. For obvious reasons I cannot link, though, to paywalled content, and I couldn't and wouldn't expect others to subscribe to LuLa just because I was a subscriber.
That's why I'll now delete LuLa from my RSS feeds instead of subscribing, for the time being. I'll probably be stopping by to see how things are going once in a while, though...
And yes, I do wish you well with your site.
Cheers and all the best,
Robert