thanks Dave-I have a NEC which I calibrate and profile with their spectraview software and device.
I have it set to 2.2 gamma and can't get the contrast as low as I would like, so part of the problem may be there.
I have read Andrew's article here
https://luminous-landscape.com/why-are-my-prints-too-dark/where he says >>>" Many software products, and imaging ‘experts’ will tell you to set your display for this or that cd/m 2 value as if its to be written in stone. Such target values for luminance often lead to the dreaded “My prints are too dark” problem. ............ You can start at the so-called “recommended” value, which is often in the neighborhood of 120-140cd/m 2 ."<<<
so I'm down to 90 cd/m2 now.
I guess my question was more a philosophical one, where it seems to me the old way the labs were doing it isn't much different in theory at least-they were just leaving out the standardized viewing booth part.
Seems to me the question is what will be the brightness of the average customer's viewing condition be? Then the viewing booth should match that, then the monitor should match the viewing booth.
EDIT:seems like after thinking about it and re-reading Andrew's article the answer is yes I need a booth.
The real question is what is the recommended brightness of the booth?
Please accept my most humble apology for taking up so much space!!