Forbes Magazine: "The underlying problem that Adobe was facing with its old business model was in charging for upgrades at prices that weren’t seen as warranted for the innovation that Adobe was offering. Financial gadgetry and ingenious leasing contracts can cover up this kind of problem for a while, but ultimately, unless Adobe can delight its customers with significant innovation that warrants continued payments of significant subscription fees, Adobe will be ripe for disruption from competitors who will offer the same for much less."