LULA is quite obviously not like it once was. That’s fine, things change. It’s hard to parse the language you often choose to use, but I’m guessing when you are “mandating” more “proprietary content” and throwing around language about college level curricula, you’re simply saying that as publisher, your vision is to provide unique, high quality, in-depth content.
That’s awesome and I can’t wait to see it, and there have already been a few articles that are a nod in that direction as well as some video content. Let’s see your vision materialize (yes, I know it’s hard work).