Who knows if this is a camera at all? Maybe it's just a Flickr-type hype site. But I will admit, I was oddly excited by the thought of an S2 type body that used HC lenses like the 100mm; something that was fast on its feet, with smallish files, and quick shutter, and little slap, and great viewfinder. No matter the price. I'd pay any amount of money for something like that. Large finder; fast frame rate; light weight; maybe even CMOS instead of CCD; and a nice tight 3 inch LCD; and in unibody fixed, instead of separate back and body. The time has come for a leapfrog in approach to the camera design. Maybe Hasselblad is ready for the call; maybe Phocus is ready for the workflow; easy, effortless, and intuitive. I guess will we see soon. I'd dump all the Canons for a great truly portable solution.