I'm facing the same situation, I guess what they're offering is a huge discount on the new backs, good for new buyers but for us. Anyway Phase's trade up price to a P65+ isn't all that attractive here in the US either, but to add insult to injury is the trade in offer I got from my dealer !
I feel it is meritable that we still accept trade-ins and have a trade-in program. I also feel the trade-in value is reasonable in the current state of our industry.
P45+ to P65+ upgrade is $15,990 for Classic Warranty, $17,490 for Value Add Warranty. A Classic P45+ brand new lists for $23,990. Refurbished P45+ units list for $18,990. And used units somewhere below - say $16K - $18K. So that means we are giving the owner
at least a $7,000 premium over what they could get for their used P45+ on the open market.
No, trade-in values aren't as good as they once were. But things have changed, the market has become more saturated and a substantial portion of all unit sales are upgrades - more so than years past. So profitability pressure on upgrades is more than before. I know in the past, there were some sweetheart upgrade deals. Those days are gone. But even considering that, I feel we are still giving our users good value for their trade-in.
If a trade-in value is equivalent to the street price, then a manufacturer is doing you the favor of moving your existing product for you - no small thing in this economy. If it is more than street value, that is not a bad deal.
Steve Hendrix
Phase One