Terry Richards....:+} Yashica baby...:+}
People laugh about that little camera and to some extent it's a schtick that plays well for Mr. Richardson.
Then again it's really the photograph that matters and not the camera.
For the last two weeks I've been in a lot of creative meetings. The last meeting was 7 hours.
It's one of those meetings where everything is addressed, locations, travel, talent, styling, money, crew, money, style, money.
After 7 hours of covering every detail there was only comment made about cameras. The CD, pointed at a 40" print I have leaning against a wall and said I don't know what cameras you use but whatever you used for this one is perfect.
The photo he mentioned was shot with the original 1ds.
Now, he wasn't putting a loupe on the photo or comparing eyelash detail, but he also would have no objection to that image in one of his ads.
Now flip back two days and another meeting we held with retouchers. they were showing their work and a lot of before and afters, mostly from campaigns that everyone has seen, about 1/3 of them from film.
The photos were beautiful, the retouching took them to another level, but the original captures, (especially the film) were not something you would want to pixel peep at 100% of a 30" monitor.
In fact if it was a digital camera you'd probably think there was a problem.
My point is at this level obviously the client wants something that will reproduce well, but nobody is talking pixels, they're talking the look and they would much rather have the photograph than 10 or 20 more megapixels.
This forum gets fixated on camera formats, file sizes, new announcements, but at the end of the day once they money has been spent, the sets and have scratched and everyone has gone home to start selecting and to begin the post process, the most important thing is finding the shot that is on the original creative brief.
Now not to get politically correct and say every camera is good and larger cameras are better, or to begin some kind of NASCAR nation 35mm vs. 645 brand war because those conversations go nowhere.
Still, at the end of the day, it's the shot, not the logo on the camera and I've never had a client know or care what Photokina is much less be concerned what is announced there.
We may get jazzed by new equipment (and in some ways we should) but our clients just want the shot man.