One question, why would Nikon bring out anything larger than the current 24x36? Even 12MP is already enough for the things 99% of all people use it for (including myself). 24MP is nice and when I can get it I will but also tremendous overkill. Why would Nikon start competing with an extremely small niche market when it also means really substantial investments to get there? To earn what? Part of a 10K units market??
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Who knows if this or other rumors will become reality. However, I think the idea would be that Nikon would try to break into this market and make it more appealing to a broader market. Not many people out there say, "Hmmm, I think I want to buy a $20K-30K camera system from Phase One." They don't know anything about Phase One, or Sinar, or Leaf; that's left to pros and semi-pros in a niche market. However, if Nikon introduced a system and marketed it as "Bigger than 'full' format but still affordable for working pros," (in between current pro 35mm cameras and MFDBs in terms of price) I think they could lure current pros who have stayed in the 35mm realm for a number of reasons, as well as lure semi pros and even well-heeled amateurs into this new system, thus raising the 10K unit market to a 50-100K market.
It's the whole "dentist" argument. They don't need it, not many do, but boy would they like to show it off to friends. In reality, most amateurs don't need the D300, let alone the D700 or D3. But they buy it, instead of the D40/D60/D80 that would serve them quite well, still, in huge numbers. I can see the name recognition of Nikon, along with some 35mm-like advancements to lure many people into our niche market.
Josh
