Hasselblad recently started shipping the dedicated GPS module for use with its H3D(and I believe H2D) series of cameras. For those that do landscape photography in often remote and unfamiliar terrain and want to be able to pinpoint the location for various reasons, including the possibility of revisiting the location under more favorable lighting conditions, this is a wonderful feature. Here's a photograph of the module, which is about the size of a 35mm film cannister, attached to the camera. It is powered by the regular battery that powers the camera and the back.
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The files with the embedded GPS data have to be imported with the new Hasselblad Raw converter, Phocus. When you do so, the GPS coordinates show up as part of the other metadata associated with the image file.
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With a specific file open in the Viewer Window in Phocus and Google Earth already open on the Mac, you just click on Map under the Image Pull-Down Menu in Phocus and you are immediately taken to the Google Earth interface and your photograph and its pinpoint location show up on a detailed map of the location where the photograph was taken.
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