Every month I get some magazine called "digital Video Producer" or something like that. Don't know why I get it because I never subscribed and I rarely give it more than a few minutes of my time to thumb through it.
Today it came in the mail and though the magazine is 95% advertising, I was really astounded where digital video has come in the last few years.
Remote monitors, wireless feeds, wireless microphones (that are really crystal clear), dedicated portable editing stations, from the size of a hard drive to an anvil case, hundreds of fluid heads, cranes, jib arms, steady cam type platforms, miniature dollys, tracks that fit in a suitcase, remote focus, shooting to cards/tapes/drives, 1800 pixel wide frames, 4000 pixel wide frames, universal lens mounts from PL, Nikon to Canon, matte boxes, 35mm frame adapters, led lights, floursecent, tungsten pars, strip lights, tube lights, ring lights, portable raid drives, and all for package price less and higher quality than a single standard broadcast ENG camera was just a few years ago.
To put it in comparison to still photography it seems the digital video innovations far outnumber and innovate still photography advancement.
Don't misunderstand me, this isn't a a complaint about still camera equipment and I'm amazed how fast and how far digital still photography has come, still when I look at my original 1ds all the way to the new Nikons, Canons, and my medium format backs, I am not working much differently today than when I first picked up my first digital camera.
Sure, the capture is better, sometimes much better, the post processing is more advanced and I now move 90% of my data around the web rather than hard copy, but all of the forward movement I've made in my business with digital capture has basically come from making up my own systems, workflow and delivery and doing it through trial and error.
Unlike Video there is no dedicated all in one editing computer that will download, process and store. Unlike Video we are still married to the computer screen for our immediate previews or small 3" lcds that vary greatly in quality.
Compared to the 1ds days, I am still shooting either to a wire to a computer, (somewhat modified for still photography but definatley not proprietary to still photography) or to CF cards, which are faster and cheaper than the original microdrives, but nothing I use is really that much different than day one of my digital transition.
So . . . my point is, is video the new image carrier of choice, is still photogrpahy really moving forward or we close to leveling out?
Going through that video magazine made we wonder, who buys all this stuff and how big is the market for $15,000 Red camera bodies. Is it a larger market than medium format and most importantly is video and moving imagery going to marginalize still photography, or will the web become the carrier of choice for still and moving imagery?
I don't have those answers, but I do know that of the last 9 projects I have shot, 8 of them had a digital video component of varying importance.
Today I read where General Motors is moving 1/2 of their gazllion dollar ad budget from traditional media to interactive.
Is this just PR talk, or a trial balloon, or is this the future?
Obviously as I am a still photographer first and foremost, my heart and my pocketbook resides with still imagery, but years ago I started adding video to our repretoire for just those reasons.
I really have no dog in this hunt but am curious as to what other photographers think.
JR