Anders, for myself I was able to forgive the capture quality [1] of the smaller cameras because of all of their other benefits: physical UI, features, software support, portability, price, etc. My eagerness for a Nikon with this or a similar sensor is not just about more megapixels, although more megapixels will make some parts of my job much easier. It's all the other things that the past two years have created for this market segment: live view, wide dynamic range, high ISO capability. All these things will be rolled into a cheap[1] camera that from a final output standpoint is at shoulder level to MF, as opposed to waist-level or lower.
Or, perhaps in other words, finally photographers will have to differentiate themselves based on creative vision and pure photographic skill -- rather than who has spent $40K on gear and who has spent $4K. And it's about damn time.
[1] Compared to MF.