I can't understand these concerns about the description 'full frame". Hands up all those who are confused by the term
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The confusion is that the wording "full frame" implies that the "non-full" alternative is "cropped frame", and it it confusing (or just plain wrong) to use the idea of cropping for combinations like FourThirds bodies and lenses, or EF-S bodies with EF-S lenses, where no cropping is going on unless you decide to do so.
Apart from the long-winded process of actually specifying the dimension of the sensor
How is "24x36" or even "24x36mm" more long winded that "full frame"? (5, 7 and 10 characters respectively.) How have the poor Europeans managed with "24x36" all these years?
To me, the insistence on avoiding shorter and more accurate numerical specifications, or even "35mm" (utterly well understood in the context of still photography) is a hint of the hidden agenda for some of those who insist so much on using "full frame" as synonym for "24x36" or "35mm".
If you are not convinced, let's have a look at the other names given to various formats and see just how imprecise and sometimes incomprehensible they are.
(1) APS-C.
Agreed, a bit vague, and strange to use an obsolescent and rather unsuccessful film format to describe hugely successful and far better known DSLR formats.
But at least in the DSLR context "APS-C" is now established as referring to only the small range from EF-S to DX.
(2) Cropped Format. ... This term is equally as imprecise as APS-C. It could refer to any size from 28.7x19.1mm to 22.2x14.8mm.
This is not really a format name at all! It refers to a wide variety of situations where the sensor format is smaller than the format for which the available lens system is designed, including 33x44mm and 36x48mm when used with medium format film camera lens systems.
(3) Medium Format. ..
(4) Large Format. ...
Again, obviously neither of these names refers to a single format, but to a range of formats and usually to certain types of camera.
When people do wish to specify a particular format of these types, they do exactly what I advocate: specify approximate dimensions like 645 (6x4.5cm, roughly), 6x6, 6x7 etc. for MF, 4x5, 8x10 etc. for LF.
(5) However, the most absurd nomenclature of all is that used for the P&S digital cameras.
Absurd maybe, but at least they are all precisely and unambiguously defined.
Ray, your list of other format names studiously omits a number of familiar and well understood options. To paraphrase you, who in practice is confused by any of the following well established format names:
35mm, 24x36, 645, 6x6, 6x7, 6x8, 4x5, 5x7, 8x10.
(And I am happy to add 16x24 to this list for DX/DA/DT/DC/DI-II etc., as I have also seen in European sites.)