Locking out, or exclusivity, which is what I think we're really talking about here, can always be attained. All you need is lots and lots of $$$. I think perhaps Leaf bought themselves some up front semi-exclusive time. None of these players could afford exclusivity over the long term. Nor would that necessarily be a wise move. Regardless, I expect Phase to be in there at some point. I think the more intriguing question is whether Hasselblad will be.