for me it looks like a good price to enter the digital medium format world.
or not?
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If you mostly deliver to your clients in a rectangle then a square crop camera is as mark says a bit useless
13MP and very restricted lenses and bad to compose and pricey compared to a 5d kit
If you are portrait/wedding shooter with an established history/style of delivering square images it could be cool
If you own a pile of Mamiya lenses it could be a cool way to 'digitise' them
If you shoot with a view camera and have time to stitch (interior/still life) it can equal a bigger chip
I am of the opinion that the whole MF digital world is a place to steer clear of completely if budget is an issue
One should only get this overpriced kit if it gives EXACTLY what you have been seeking
I am also of the opinion that all of the gear is actually pretty cheap viewed as part of the cost of running a photography business my MF gear costs less then lots of my other costs - office space, secetary , Vito Van, digital backup and storage etc
So it can be the right thing but probably only for a small segment of people
It is most important to understsnd the quality/lense restrictions caused by the smaller chip before making this jump
Personally Id take a 5d and a pile of glass over this rig