Phase was still loosing money as of last year (or was it their first year with profit?) either way...they even have the added revenue of software and they are still having a hard time! the chip in th P25 is still the most expensive chip to produce...so if they could sell it for 7-8000... the P30 could sell for 5-6000? it is just not true...
they will sell the P20 for 7-8000, which is the same chip as the P25 only smaller...same quality, only smaller....yet everybody is asking for a 39mpix chip...and cheap...why? canon makes way more money on every single 1Ds mkII they sell....that is a camera that could sell for 5000...they even considered it, but dropped that idea, because they don't have to....MF makes are barely scraping by, it is a cutthroat business with no real winners even in the future...nobody will ever get rich making MF backs.....yet everybody always complains because they are so expensive....
if you are a dentist, you have to buy equipment...if you open a deli, you have to buy coolers, rent a store, buy food to sell......a DMF back is one of the cheapest things you could ever buy in photography....let's look at a P25: every time you fire your camera, you get a file that can give you a 16x20 fine art print, so for every commercial application this is PLENTY...so once you buy a P25 you get UNLIMITED MF shooting for the rest of your life...never pay a penny for shooting..ever again...this quality does not diminish, maybe there will be other backs that will shoot bigger files, faster, higher DR....does not make your back any worse...MF costs about .50-1$ a frame..so after 25000-50000frames you shoot for free, forever....
i am so sick of hearing how expensive DMF backs are, if it does not fit into your business budget, you probably don't need it anyway....complaining about wanting something does not really belong in a forum like this.....
everybody buys a car, gets in and does not think twice about the fact that it is worth 1/3 after 2 years and within 8 years might not even get you from A to B...not even mentioning the gas and service you have to put into it...