The site disclaimer states:
This site is completely non-commercial. It currently has more than 2,500 pages containing articles, tutorials, product reviews and photographs — all with no commercial advertisements. The site is not affiliated with or beholden to any company or organization.
I guess a lawyer would phrase it slightly more carefully (and use 100 times more words, most of which were last seen in the Magna Carta), but it is clear to me at least that the second sentence qualifies the first.
Basically, it is an independent, self-funding website. You can choose to support it by buying services such as DVD subscriptions, books, or joining LL or associated workshops.
I think to split hairs (and co-incidenatlly I've beem doing this sort of stuff all day, yawn, yawn), I'd replace the disclaimer with something like:
"This site receives no commercial advertising. It currently has more than 2,500 freely accessible pages containing articles, tutorials, product reviews and photographs. The site is not affiliated with or beholden to any company or organization. You can choose to support it by buying LL Video Journal subscriptions and back issues, LL books, or joining workshops."
Compare and contrast with http://www.outbackphoto.com/
--- close to illiterate content riddled with adverts, many of which are for products the site endorses...