The samples I received came from a colleague and not directly from the company. They were claimed to have no OBAs in the literature I looked at for the two specific sample types I received. It has been a while, so I can't recall the product names as they were rather cryptic SKU#s. It's pretty common for media marketing folks not to double-check with the technical staff before writing the advertising copy. I'd thus stop short of the term "lying" and more diplomatically suggest the term "misinformed" 
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As for longevity tests, I decided not to test them because they had not come from the AaI&A membership, rather an industry colleague who was interested in potential distribution rights. Thus, there was a commercial agenda that would be unfair to support with Aardenburg print research funds donated by the AaI&A membership. Nor did the manufacturer seem interested in underwriting the tests at the time. Today, AaI&A doesn't take on fee-for-service contract testing anymore. I started to go down that road, but I finally concluded it is too much of a conflict of interest with the open source end-user supported testing model AaI&A has offered over the last several years to the digital print making community. Regrettably, this open source community-based approach to longevity testing is also now on hold for lack of funds. I hope to start it up again if and when the printmaking community shows more interest. At this time, the interest is practically zero. Most folks think that pigmented inks solved all the longevity issues. That conclusion would be wrong, but it appears to be the prevailing sentiment.
cheers,
Mark
http://www.aardenburg-imaging.com
Might be worth getting a trial roll, then, and shining a UV lamp on it to see if it lights up. If it doesn't, then maybe follow it up with a window test against a sample of Lyve or other canvas/paper with known lightfastness, printed on the same printer, and seeing which one lasts longer.
Unfortunately, shipping the trial roll to Australia costs more than the roll itself - anyone in the US interested in taking a look at it to see if it is, indeed, OBA-free?
On another note - any idea how Silverada canvas holds up in terms of lightfastness, when properly sprayed with an aqueous varnish? That's another canvas I like. It's commonly quoted as about two-thirds of that of Lyve, but that's with sprayed Lyve vs uncoated Silverada (since Silverada doesn't strictly need to be coated). Might it not last just as long as Lyve with a proper coating?
