Why ? Why you expect that Sony will sell it to Phase and others???
Why wouldn't you? Sony sells to direct competitors like Nikon and Olympus and just about everyone and do you actually know the financial arrangements?
I'm with Nick. How many people started doing a Jim Morrison Karaoke "this is the end", when the lunar came out, or when live view of medium format wasn't equal to a dslr, or, Nikon made a inexpensive dslr.
I'm a professional image maker and the more tools the better, the healthier our industry the better, the more buzz about cameras and photography the better.
There are companies where I know the principles and some personalities I like more than others, some brands more than others, but I would never wish bad upon any of them, that's just not how the world works.
So I don't see any negatives to any of this, but the people with less than positive comments probably aren't the market Hasselblad sells to anyway.
Of course the web pundits, being the web will try to find something, but a new addition to professional still photography is great.
I think we all knew that larger format cmos was coming which is one of the reasons I bought an S2 because I like CCDs but that's me and if turns out the new cmos series is better then I'll look at it.
But there is no downside to this regardless of price, or pixel count.
I'm sure the 35mm world will respond with 30 or 40 mpx and the conversation will continue on which format is best, which I think is a silly conversation, but the result is this takes the focus away from all the negative rumors about Hasselblad.
Next I'm sure Phase/Leaf and Leica/Sinar will respond and it can only add more options.
It also takes away the rumors about the demise of larger than 35mm cameras.
One dealer Capture Integration is growing across the U.S., so high end photographic equipment is progressing, not declining and I'm sure other dealers are positioning themselves for growth also.
I hope next we hear more from Pentax/Ricoh because the 645d was a great start.
Let's hope the progression continues that cmos brings the advent of evfs, maybe even motion imagery in one system.
IMO
BC