There is nothing to complain about. Take the article at face value and if it isn't your cup of tea............that's the way it is.
Well I'm not the only one to complain about it and 'at face value' it's deceiving by offering a 'tutorial' in building better profiles, but just proving to be an advert.
As far as Lula "dumbing down"..........that is simply your own arrogant opinion.
Not just my opinion, see the thread referenced above.
Instead of being a so pissy try writing an article displaying your vast intelligence.
I would contribute, but I'm just a happy snapper using yesterdays technology, and articles such as this one help my understanding of the art or craft.......whatever you want to call it.
Just my humble opinion,
As you've said you may not not know much about the subject, but this 'tutorial' won't have improved much, if any, of your understanding of the subject. It certainly won't have improved your chances of building a better profile.
With 35 years experience of electronic imaging and nearly ten years running a custom profiling business, I do have some appreciation of the issues and good articles on profile building are few and far between. I have written on this subject for my own business and after over 100k views the only complaints on the articles I've written have been typographic errors missed on proof reading and the lack of 100% coverage of manufacturer's driver screen shots. (If you have any idea how many inkjet & dye-sub printers and the variations of OS that are possible you'd know that providing 100% coverage of that is economically impossible for a small business).
Whilst on that basis I could write an article for Lula on the subject, Michael would be far better served by commissioning an article by one of the real world class experts that contribute here such as Scott or Andrew.
Now if you have anything constructive to add to the debate on this issue, please do.