Exactly, Bill. We'll have to see what the price is like. If it costs too much I certainly won't be buying it, not when I factor in shipping across the border and duty fees. Especially when I can get Epson 3 blocks from my house for $105 (24" matte) and not pay shipping. I'll have to check the pricing on the 44" Exhibition, but it'll surely be cheaper for me too. However, if they price it right and coating can be skipped, I may be intrigued.