Yes, again, time is our worst enemy because that's all very nice all those new softwares, those updated etc...but in the end who finds the time to just a new upgrade?
This is a large project with a good budget and I shopped the editorial around.
Just never got the numbers I was looking for, either too low for the expectations or too high with no confirmed price, which always makes me nervous.
In fact the editorial house I was going to chose was working on another project for us and since I had to spend more time in the booth and in our studio cutting the story for them to cut the story, It didn't make sense to spend the same amount of our studio resources to outsource and pay.
On this project since I had already cut the 1 minute test video for style and know every inch of footage, it just made sense to do the first segment in house.
I may outsource the remaining videos, depending on schedule.
This really is the same thing as with stills where some people do their own post work, some don't and some split the duties.
Just like crews, the old ways of 45 people have changed and we shot a mostly 2 and 3 camera project with a crew of 14 and Edmund is semi right, a film day use to equal 2 minutes, but now, at least for this project 4 days shooting equals 8 minutes, so somewhat double the work with 1/2 to 1/3 the crew.
That's the world of digital in stills and motion.
There is a paradigm shift in the process of advertising. In 2007 this project would have been a still project with two or three retouchers working overtime to meet the deadline. The cameras would have been phase and Canons, now their RED and Sony and Canon.
The retoucher has been partially displaced by editors and effects houses.
But just like everything in life, it's become faster, more immediate and more adaptable from web to in-store, print to broadcast.
The style of these videos are motion to freeze stills, where the voice continues, the scene moves to a split screen and continues. The videos will be 80 seconds to 3 minutes, though once all the dust settles and the first deadlines are met, the best ROI for the client will be 15 second web spots where the images will be still or motion . . . probably stills from the motion footage.
On that note, I know this forum is based on stills but for a long time the medium format section involved a lot of professional image makers and we all know that the world of marketing has greatly changed from print to electronic and will continue.
This isn't a bad thing for an artist and business person, it's just an expanded role.
It's funny, as much push back as there is from photographers about the thought of shooting motion/video, (whatever you want to call it) was exactly the same response (from mostly the same people) about retouching in photoshop and shooting digital.
We all know how long that push back lasted.
IMO
BC