snip......
unless one of you made millions from sunglasses and is willing to foot the bills ![Tongue :P](https://forum.luminous-landscape.com/Smileys/default/tongue.gif)
I don't know if RED is profitable or not, but it doesn't take a degree in economics from Yale to calculate that RED probably has sold close to a billion dollars worth of product in their short life.
I have clients that don't know what a Phase, or Pentax or Leaf is, (they probably know the name Hasselblad) but to a person they all have heard of the RED. RED has a lot of buzz.
Whether any of us want to admit it or not, that makes a difference.
RED, like the medium format companies faces pressure from the bottom from prosumer devices and unlike the medium format companies also takes heat from the top from established players like Sony and Arri and still essentially found their place.
If product was more easily available I would assume they would sell another billion quite quickly, regardless RED had the right products for the right time; A cinema camera that shoots a raw file that is affordable.
I'll admit they are quick to announce, but slow to deliver, though they do eventually deliver and compared to professional cinema cameras RED's are a bargain.
I'm all for professional cameras but I kind of wonder where medium format still cameras are going?
It took them a decade for one manufacturer to finally produce a good camera lcd, but how long will it be before the three MF makers Hasselblad, Phase/Leaf, Pentax go to cmos sensors with high iso and on camera live view, or evil viewfinders?
I haven't bought an expensive professional still camera in nearly 4 years, though I've bought a lot of expensive professional equipment in that time.
The reason is simple, I haven't needed to. That's usually how professionals buy, what they have to buy to stay competitive. The movement to motion imagery dictated continuous lighting, better motion cameras, more lenses, etc. etc, but with stills I haven't had that compelling reason to write a large check for just more file size.
It doesn't take a crystal ball to look around and see that professional image distribution and display is changing by the month, not the year or the decade and because of this we need cameras that don't keep up, but actually get ahead of the market.
You can't really have a camera conversation without talking about the 5d2. That camera kind of changed everything and forced a lot of camera makers to up their game.
Look at Sony with there $5,000 FS100. For video that camera does about 40% more for twice the price of a 5d2, but for most professionals, 40% more usability is worth twice the price.
Medium format is kind of the opposite. They may have 30 to 40% more image quality but 30% less usability for 3,4 and 5 times the price so when it comes time to buy you have that weird pause.
Buying the RED I didn't pause a second, buying the Sony I only paused for an hour to research it.
I don't know how or where medium format gets their information. I'm sure from a lot of sources, piad and unpaid though if I owned a professional camera company, I'd obviously talk to the users, but I'd also talk to the use's clients and ask them what they wanted to see in a camera.
I'm hopping that the new owners of Hasselblad and Pentax walk into the R+D room with a 5d2 and say "make our camera do everything this camera does, but make it do it better".
IMO
BC