Jaguar never made a perfect car (apart from the Mark II, which was perfect for its looks), but Hasselblad did once make a perfect camera, the 500 C/M - perfect for its era, that is of course. And as many have noted, in those days there was clear blue water between any MF camera and even the best 35mm (yes, even Leica) in a 10 by 8 print. But Hasselblad dumped their perfect camera, even though in its 200 series incarnation it could, with some development, have incorporated auto-focus and auto-exposure and all the other stuff that everyone seems to want. And I strongly suspect that the real reason the 200 series got dumped was that it was simply too expensive to make. However, as many have also noted, it is becoming much harder for anyone, pro, amateur or manufacturer, to justify the existence of MF at all, unless your aim is to print huge pictures. In the fine art world, you might as well shoot large format and have the advantage of camera movements too. The fact that we now have only two players in the MF camera marketplace speaks for itself. And all this is not terribly good news for the makers of MF digital backs either.
Hasselblad is clinging on, it seems to me, to a very specialised but nonetheless lucrative area - the world of fashion, glamour and, to a lesser extent, product photography. All their publicity and advertising material emphasises these particular uses of the H-system camera. Ultra-real, ultra-glossy pretty much sums it up. Perhaps they can retain an advantage over the Canon-Nikon crowd in this niche market. But it is not an ideal situation for growth.
John