pflower, the "Hasselblad" profile that you see in the Profile popup menu is derived from data embedded in the raw file. The exact contents of that profile depend on the back type that you're using.
For other camera models (e.g., some Canon and Nikon models), there are additional color profiles designed to provide similar color and tone appearance to the camera maker's own styles:
http://labs.adobe.com/wiki/index.php/DNG_P...FAQ#WhatIsNewCMYou can use external tools (like DNG Profile Editor, ColorChecker Passport, etc.) to build and edit color profiles for your Hasselblad back in the same way for other cameras. These would then show up as additional options in the Profile popup, in addition to the embedded "Hasselblad" profile, which comes from your camera.