Best argument yet for me not bothering with MF backs for anything but personal work or as a hobby.
Actually, I didn't mean to say medium format doesn't have a place for commerce, I just think from a p30 to a p40+ your not changing anything that much in the final image.
Medium format really is like a film camera, probably because their legacy is based on film cameras, at least from the film plane forward.
Given that, just shoot it like you shot film, take what comes and don't get too caught up in pixel peeping, ca, blooming defecation or anything that takes your thoughts away from the photograph and puts it onto the box on top of the tripod.
Where all of this falls down is when we compare medium format next to a modern dslr which offers everything from fast frames rates, mega detailed lcds and even video.
Those are the leaps and bounds cameras, but once again it doesn't mean that if your taking a traditional still photograph a traditional film type of camera with a digital back is not rewarding.
It also is nice to look at that 4:3 crop. It looks like stills, acts like stills and to some extent takes me back to an era I enjoyed.
Now, if I was to do it all again, I'd probably own different cameras for different reasons. I like the way that Hasselblad company markets and presents itself, love their website and Victor magazine and feel that there is still some legacy left over from the Victor days, including an F2 lens and a waist level finder. Maybe not a lot, but some.
So IMO there is a place for a medium format camera, but the conditions and the mindset have to be right.
In fact if I was Hasselblad, I'd forget about talking digital and start talking photograhic art. Sell the digital cameras as they sold the film cameras, with the legacy, the quality and the history all part of the package.
Oh yea, also sell the skin tones, cause the only time I tested a blad it had the prettiest skin tones of all out of the camera. I didn't go that direction because the blad I used was early production and slow and Phocus was not out yet and though I thought Flexcolor was ok, it wasn't what I wanted for high production, but anyway, those skin tones were nice.
BC